The clothing company insisted that the image of the reality star wearing their collection 'may be distressing' to many of their fans.
Either a coincidence or karma, Abercrombie & Fitch market stock has gone down by 9 per cent just a day after the company announced that they would pay for The Situation not to wear their apparel. The stock hit a new low on Wednesday, August 17 in the first trading session after the no Situation policy.
A & F issued a press release, informing that they offer a "substantial payment" in return of the "Jersey Shore" star not to put on their product because he goes against "aspirational nature of its brand." Calling it a "win-win situation", the company suggests Sitch uses the money to wear other brands.
Situation, real name Mike Sorrentino, has not made any comment nor his representative. But according to TMZ's source, despite the announcement, A & F has not in any way made a financial offer to stay away from the brand.