Bieber, Eminem & Kanye's Loss Makes Grammy Irrelevant, Music Exec Says

February 21, 2011 09:00:20 GMT

Steve Stoute questions NARAS' motives about using popular artists like Justin Bieber, Eminem and Kanye West as performers only to lure people to watch the show.

Bieber, Eminem & Kanye's Loss Makes Grammy Irrelevant, Music Exec Says
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It's been a week since the 53rd Annual Grammy Awards was aired, and surprisingly handed top honor Album of the Year to Arcade Fire and Best New Artist to Esperanza Spalding. Some people have since questioned NARAS about those unexpected wins, and now Hip-Hop brand manager Steve Stoute took it to Sunday's New York Times Style Section to openly criticize the awards show in a full-page ad.

"Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture," he began his open letter. "The awards show has become a series of hypocrisies and contradictions, leaving me to question why any contemporary popular artist would even participate."

"We must acknowledge the massive cultural impact of Eminem and Kanye West and how their music is shaping, influencing and defining the voice of a generation," he went on before talking about the loss of Justin Bieber in Best New Artist. "How is it that Justin Bieber, an artist that defines what it means to be a modern artist, did not win Best New Artist?"

"Interesting that the Grammys understands cultural relevance when it comes to using Eminem's, Kanye West's or Justin Bieber's name in the [performance] billing [but not when handing out trophies]. ... Does the Grammys intentionally use artists for their celebrity, popularity and cultural appeal when they already know the winners and then program a show against this expectation?"

Steve pointed out some suspicious coincidences that made him think about the shady arrangement. "As the show was coming to a close and just prior to presenting the award for Album of the Year, Arcade Fire performed 'Month of May' only to, surprise, win the category and, in a moment of sheer coincidence, happened to be prepared to perform 'Ready to Start'," he explained.

"The National Academy of Recording Arts and Sciences hides behind the 'peer' voting system to escape culpability for not even rethinking this approach," he further slams the prize-giving event which is dubbed the biggest music celebration of the year. "You are being called to task at this very moment, NARAS."

Request for comment concerning the Steve Stoute statement was not immediately responded by NARAS. Despite those controversies, the Grammy Awards on February 13 this year scores its highest rating in a decade. It was watched by 26.5 million viewers, a 3 percent improvement than last year's number (25.8 million), and the best figure for the show since 2001.


Post Your Comments

posted by E on Feb 22, 2011
Really! This guy has nerve. The quality of independent artist is far much greater than that of beiber, or eminem. Eminem was suppose to win 10 grammys for buying beats with samples (of other real songs) and raping bull shit over it. NO i don't think so. While the people who actually spend time in crafting and creating the music should just be overlooked. Eminem had the besting selling cd of 2010, isn't that enough of a prize to be awarded, Justin Biebers popularity is unmatchable with anyone in the industry today but hes yet to show me or anyone what talent he really truly possesses. Need you Now was a simple song, that touched the world, and deserved to win because of just that. Eminems Love the Way you Lie was only popular because Rihanna was on it, and she gets anyones attention. The Grammy's were spot on, .... with the exception of like the Best New Artist Category but that still shouldn't have went to Bieber. Pop music today is a blend of regurgitated vomit, crud, and just a pinch of a short-lived high addictive substance, that shouldn't be recongize by the GRAMMYS
posted by tomm on Feb 21, 2011
i agree with this guy! i hate bieber with a passion but he did deserve best new artist! and kanye west is the greatest artist of this generation despite being a bit of a tool his music is incredible he deserved something and if he doesn't get album of the year at the next grammy's somethig is definetly wrong
posted by Feh on Feb 21, 2011
what a douchebag.. who cares what he thinkss
posted by DDV on Feb 21, 2011
I own all but one of the albums that were up for best album (Don't own Teenage Dream) and I do think Eminem's Recovery should have won. As far as Bieber goes I think he should won all the popularity contests like MTV awards but his music wasn't the best in New Artists Category. Not trying to take away from the kid, he has talent. But really there was no comparison.
posted by wake up! on Feb 21, 2011
Kanye spews hate & racism. Wake up & listen to the new song H.A.M. by jayz & kanye hear them feed the complete "n-word with an R sound @ the end of it". They & in-culture advertising types ,poison & destroy young black & white minds as they enslave themselves & others to the collar known lust for the dollar.
posted by windrider2 on Feb 21, 2011
Oh wah, Stoulte represents ONE genre out of many that comprise Pop Music and he's complaining because HIS genre didn't walk away with all the major Grammys. Boo Hoo. Bieber is not ENTITLED to win every best artist award just because he's cute and makes little girls swoon (and is a creation of Usher). Spaulding is, by far, the better ARTIST if the standard is musical ability. Eminem and Kanye have had major impacts in ONE segment of pop music. Frankly I was glad to see a lot of MUSICAL people, not talking people, win the Grammys, even though I didn't always agree with the choice.
posted by meesha on Feb 21, 2011
Listen, you're the one's with SOUR say Justin Bieber has no talent is such a bullsh*t statement.He plays several instruments.he CAN certainly sing and carry a tune,he also co-writes his songs,,,Do either of these previous posters have this talent??I wish him nothing but success,and look forward to watching him grow as an artist. SHAME on all of you who try to tear this young man to shreds. C'mon he's just a young boy trying to live his dream. And of course he should have won BEST NEW ARTIST. He made the most impact and was all we heard about all year,,movies,music,T>V> series guest appearances(CSI) You should be so lucky
posted by James on Feb 21, 2011
I hate people...
posted by kile on Feb 21, 2011
this suit should stfu. the music biz sucks because people like him choose 2 or 3 artists they deem worthy of just shoving down the public's throats, artists that usually like bieber have no talent at all, can't sing to save their life - rihanna, bieber, katy perry, etc, when real artists like spaulding and others can't get a break on radio, or the promo backing to have their music heard. top 40 radio is a joke, and people are fed up and tired of the same 10 artists being played, and we sick of autotune too. i hope the records labels, execs who have killed the music biz as we used to know it like this stout guy, top 40 radio, beiber and all the no talent bums using autotune in lieu of being able to really sing and have talent fall off a cliff. when bieber and these other no talent bums and the people who back them up are rendered irrelevant because people begin turning away from them in support of real singers again, it will be a great day for all who love music.
posted by Ari on Feb 21, 2011
Kayne, Eminem and Bieber are all terrible. No surprise to see no awards for them! Sour grapes abound!!

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