November 18, 2010 03:11:04 GMT
American multimedia corporation Tribune and Sinclair are securing the franchise performer for local stations.
"Two and a Half Men" is renewed by Warner Bros. for another seven years. The second round of purchase has subsequently made sure that the sitcom will re-run on Tribune and Sinclair station groups through September 2021.
"When 'Two and a Half Men' went on the air over three years ago, it was an immediate game-changer that significantly elevated the performance of our stations, and we have never looked back. This is one of those rare shows - like 'Friends' and 'Seinfeld' - that will continue to deliver for decades," said Sean Compton, Tribune's president of programming, in a statement to Broadcasting & Cable.
Tribune is distributing it in 19 of its markets including Los Angeles and New York while Sinclair which has smaller markets will reach it out to Nashville, Tenn., and Pittsburgh among others.
Ken Werner, president of Warner Bros. Domestic Television Distribution, believes that little existence of a strong comedy has made the deal worthwhile for Tribune and Sinclair. He said, "Tribune and Sinclair realized that with fewer hit sitcoms coming down the 'pike, securing a franchise performer like 'Two and a Half Men' is vital to maintaining their market position in the years to come."
Indeed the CBS show notched week-to-week increases in viewers and key demographics. This Monday, the sitcom starring Charlie Sheen and Jon Cryer was first in adults 18-49 demographic, sending CBS to the top ladder that night.