May 03, 2008 02:31:15 GMT
Radiohead teamed up with MTV EXIT to increase awareness on trafficking an exploitation through this appalling music video.
Earlier this week, Radiohead have released a new music video for one of the tracks in their album "In Rainbows". The rock band that chose the unconventional way to release the album last year, drop "All I Need" as the latest single from the set and its music video has been used as a social campaign that is aired on MTV EXIT.
The video is divided by two, one part on the left side shows an American boy going through his daily life with all the facilities and easiness provided. Meanwhile, the right side shows an Asian boy working for hours to provide for himself. The video then delivers a message that "some things cost more than you realise".
MTV EXIT works in collaboration with Radiohead to prevent and raise awareness of trafficking and exploitation, especially for children. Visit MtvExit.org for more information regarding the movement.
On other news, the band who are already working towards their new album, have encouraged fans to travel smart to go to concerts. In a statement on their website, Radiohead said, "After the Radiohead commissioned report by Best Foot Forward was published, a lot of questions were asked about the way that we tour. The main issue is how the audience moves to and from the show. With the location and public transport links now a more significant factor when choosing venues, fans are being encouraged to think about alternative ways of travelling."
Radiohead, "All I Need":