Evangeline Lilly has signed a deal with Coty Prestige to become the new face of its fragrance, called Cool Water Woman. The "Lost" star thus will appear in print and TV ads, which are expected to roll-out this July.
Of her decision to work with the fragrance, Lilly said "[Cool Water Woman] definitely represents the juxtaposition between purity and sensuality, and there's that sort of fresh newness." She went on adding, "On top of it, there's strength that's underneath it all, that is where sensuality comes from-versus just pure sexiness."
Her being signed as the face of Coty's Cool Water Woman, puts Lilly opposite fellow "Lost" star Josh Holloway who's already been booked by the beauty products manufacturer to be the face of the male version of the fragrance, Cool Water Men.
Coty's Cool Water Woman ad is the first fragrance campaign Lilly scores by far. She's one among the likes of Halle Berry, Celine Dion, Gwen Stefani, Jennifer Lopez, and Sarah Jessica Parker, all of whom have been signed by Coty to promote their scents.