March 15, 2008 04:19:54 GMT
The first single from Madonna's upcoming album will appear in the TV spots of new Sunsilk hair care products campaign.
Madonna has taken a smart approach to market her new single, "4 Minutes to Save the World". The single-featuring Justin Timberlake and her first from upcoming album "Hard Candy", will appear on the new Sunsilk hair products commercial, Unilever announced on Friday, March 14
Madonna has replaced Shakira and Marilyn Monroe to become the new face of Sunsilk Shower to Style Collections. The deal consequently will put her on TV spots and billboards as part of the campaign which will be launched starting from Monday, March 17. The TV ads on particular will see her ever-evolving look throughout the years.
"We're proud to unveil a powerful advertisement that features a truly inspirational icon along with our new styling products," David Rubin, director of U.S. Hair Care Operations for Unilever, said. "Madonna continues to be such an inspiration for young girls by continuously reinventing her looks, and we expect the new commercial will also encourage girls to evolve by changing their looks and making their hair and lives happen in a variety of exciting ways."
"Hard Candy" is due April 29 and a new promotional shoot which can be seen below along with the album's cover, has been released. She wears a leotard with a prizefighter's belt emblazoned with dollar signs.
Madonna's "Sunsilk" Commercial: