It appears that Eva Mendes knows best how to make use her asset for good deed, that is by joining a list of celebrities, including Alicia Silverstone, Christina Applegate and Pamela Anderson, who have all gone nude for (People for the Ethical Treatment of Animals) PETA, baring her flesh for the new PETA's Anti-Fur ad.
Goes completely naked for the animal rights group, Eva is shown in the ad strategically covered her chest by her arms and hands, with her bare buttocks are shown in full view.
1,000 posters of the ad, shot by photographer Don Flood, will be plastered throughout New York City starting next week.
In an exclusive interview with PETA, Mendes says her interest in opposing the fur trade and cruelty to animals was sparked by her dog, which she recently got. "I love animals, but I hadn't had a pet since I was a kid. I recently got a dog, and he's not only made me a happier girl, he's made me much more sympathetic to animal rights. I look at my beautiful dog and think, "Of course I'd never eat him or skin him for his fur, so why would I be OK with eating a cow or wearing a cheetah?" It's just not right. It's a contradiction," so the movie beauty explained.
On wearing fur that starts becoming a trend among people worldwide, Mendes commented "I don't think you can force people to change their attitudes, but you can help to educate them and to lead by example. There are way too many amazing faux fur options out there for people to still be wearing real fur. I want people to know that there are options; that killing a poor animal and wearing it isn't cool."
Visit PETA2.com to see Mendes' cheeky PETA ad and read her exclusive interview.