A highly successful Latin Grammy Award-winning Puerto Rican reggaeton recording artist, Daddy Yankee is giving hand at a new profession as he's been signed by sportswear giants Reebok to promote their custom sneakers.
Feels delighted to have signed a deal with the sportswear giants and is proud they chose a Latin musician to make history with, the star said, "It's the first time in history that Reebok has used a celebrity to promote their custom sneakers, and I feel very blessed that they picked a real Latino. From all the diverse talent and artists that Reebok has, they choose Daddy Yankee to be the person to make history this time around with Reebok."
In other Daddy Yankee news, he is scheduled to release his new album "El Cartel: The Big Boss" June 5th later this year. The upcoming LP is claimed to mark his return to his Hip Hop roots as opposed to being considered a strictly reggaeton album.