Repeating the PR stunt it previously did on 2004's "Shark Tale", DreamWorks Animation once again gives different color at this year's Cannes Film Festival as it held promotion for its latest animated work "Bee Movie" Thursday, May 18 at the beach of the Carlton Hotel on the Croisette.
In a way that could be described as hilarious yet memorable, star Jerry Seinfeld, who voiced a bee named Barry B. Benson in the feature, got himself dressed as the hairy insect to perform a stunt flying on a metal cable from the hotel down to the Croisette with fellow funnyman Chris Rock, who also serves as a voice in the film, emceeing the event from the end of the Carlton Pier.
The stunt was carried out following a presentation at the Miramar Theater where DreamWorks Animation CEO Jeffrey Katzenberg, producer Christina Steinberg, directors Simon J. Smith and Steve Hickner, also Seinfeld and Rock hosted an exclusive presentation showcasing select scenes from the animated comedy.
In the fifty-minute presentation, Seinfeld eagerly related the movie's origins, telling he originally joked about the idea to make the film during a dinner with another DreamWorks exec, none other than Steven Spielberg. Much to his surprise, he then was taken to the DreamWorks campus, being shown how CGI films were made. And here he was, the actor said, "four years later, because of a lull in the conversation."
Scheduled for nationwide domestic release on November 2, 2007, "Bee Movie" centers on Benson, who finds himself disillusioned with the prospect of having only one career choice - honey. Venturing outside of the hive for the first time, he shockingly discovers that humans have been stealing and eating the bees' honey for centuries and so, believes that his true calling in life is to set the world right by suing the human race for stealing their precious honey.