January 31, 2007 09:50:01 GMT
Hip-hop mogul Jay-Z is teaming with Coca-Cola to help re-launch the Cherry Coke brand.
Jay-Z is teaming up with soft drinks giant Coca-Cola, helping to launch its Cherry Coke line.
The hip-hop mogul is having his Rocawear label designing the soft drink's new cans.
Jay-Z will, moreover, appear in television commercials for the product and at its re-launch at New York Fashion Week on February 7.