October 20, 2006 05:01:23 GMT
Anheuser-Busch has hired Jay-Z as its new co-brand director for Budweiser Select.
Jay-Z has just got a new predicate, it's co-brand director. The rapper has been hired by Anheuser-Busch as the new co-brand director for its beer line called Budweiser Select.
On the star's tapping as part of the production company, Marlene Coulis, Anheuser-Busch's vice president of brand management, said "Collaborating with Jay-Z presents an opportunity to work with one of the world's great entrepreneurs and draws upon his expertise with pop culture, music and business. His approach to reaching people in creative, groundbreaking ways that transcend cultural boundaries makes this alliance particularly exciting."
And with his new attribute, Jay-Z would help in development sessions and offer his insights. The company, however, would not give other details on his role.