Former member of band The Beatles, Paul McCartney, has inked a deal to partner with Fidelity Investments, the largest U.S. mutual fund-management company. He will be featured as part of a national advertising campaign, produced via Havas SA's Arnold Worldwide.
The spot, a 30-second one, is titled "This Is Paul" and features a chronological tour of McCartney's life and notable accomplishments. Moreover, it will carry Fidelity's familiar "Smart move" tagline. Fidelity, reportedly, also will co-sponsor McCartney's 11-week U.S. concert tour, which starts Sept. 16 in Miami.
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