Former member of band The Beatles, Paul McCartney, has inked a deal to partner with Fidelity Investments, the largest U.S. mutual fund-management company. He will be featured as part of a national advertising campaign, produced via Havas SA's Arnold Worldwide.
The spot, a 30-second one, is titled "This Is Paul" and features a chronological tour of McCartney's life and notable accomplishments. Moreover, it will carry Fidelity's familiar "Smart move" tagline. Fidelity, reportedly, also will co-sponsor McCartney's 11-week U.S. concert tour, which starts Sept. 16 in Miami.
 |   Bad Romance Lady GaGa |
 | Fireflies Owl City |
 | Empire State of Mind Jay-Z |
 | Tik Tok Ke$ha |
 | 3 Britney Spears |
 | Meet Me Halfway Black Eyed Peas |
 | Down Jay Sean |
 | Party in the U.S.A Miley Cyrus |
 | Paparazzi Lady GaGa |
 | Whatcha Say Jason Derulo |
Post Your Comments