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The animated movie stays on the top of the chart for the second week, beating the pricey Barsoomian epic movie which opens on the runner-up spot with a so-so $30.1 million.
Grossing a massive $70.2 million on its debut weekend, the Dr. Seuss animated film marks the biggest opening ever for a non-sequel animation and the greatest opening in 2012 so far.
Efron sports stylish look with a leather jacket and denims, while Swift oozes beauty in a nude colored retro dress at the special screening taking place at the Universal Studios, California.
While the actor voicing Ted shares some tips to get a girl in the featurette, Taylor Swift talks about her daydreamer character Audrey in another.
The clip gives a look at a scene in which the greedy young man arrives in the Lorax world and is left amazed by the stunning landscape of a colorful wonderland where cute creatures live in harmony.
While the 'John Carter' ad invites audience to an epic battle against White Ape and belligerent Martians in Barsoom, the 'Lorax' commercial unveils more funny moments in an imaginative colorful world.
The brand new sneak-peek video from the animated movie gives a first look at financial king O'Hare and shows more thrilling scenes as Ted embarks on a journey in the Lorax's colorful world.
The video highlights the lead character Ted who discovers a world where a lot of Truffula trees grow and a furry little creature called Lorax lives.
The villainous character appears as a young man and not a Grinch-esque monster as many have expected.
The country music singer will voice Audrey who is the dream girl of Efron's character in the animated movie adaptation of Dr. Seuss' book.
Captured in the still is the title character, a stumpy little guy who speaks for the trees during plight of the environment.