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The Sandra Bullock-starring comedy shoves aside North American box office's champion 'The Hangover' and marks Bullock's best opening ever.
What lies beneath the beautiful faces is a mixture of fear, problems, dilemma, competition, jealousy and drama.
Though having yet another tight run for the top of North American box office against 'Up', the Todd Phillips' comedy manages to secure the #1 slot for its second consecutive weekend.
'Imagine That' tells the story of a father who is on the verge of his business breakdown but got saved by his daughter's imagination.