CinemaCon 2024: Despite merger concerns, Hollywood is optimistic as blockbuster films like Avengers: Doomsday fuel a box office resurgence.
- April 22, 2026
AceShowbiz - Last weekend in Las Vegas, the annual CinemaCon convention brought together studio executives, theater owners, and industry insiders, revealing an unexpected air of optimism despite looming challenges.
As our reporters Sharon Waxman, Jeremy Fuster, and Casey Loving noted, the Paramount-Warner Bros. merger cast a long shadow, with concerns it could lead to fewer films released in theaters. Yet, the mood among key decision-makers was surprisingly upbeat, fueled by a resurgence in box office numbers and a promising lineup of upcoming releases.
The domestic box office is on track to reach its highest point since the pandemic began, projected for 2026, buoyed by blockbuster titles such as Dune: Part III, Avengers: Doomsday, and The Devil Wears Prada 2. These films are expected to draw large audiences back to theaters, giving exhibitors reason to feel confident.
Beyond the big-picture numbers, there is a growing enthusiasm for experimentation among theater owners, as reported by Jeremy Fuster. YouTubers are successfully transitioning their fan bases to the big screen, with releases like this year's Iron Lung marking theatrical debuts that attract younger viewers. Additionally, large-format experiences such as IMAX are gaining traction and becoming as much a draw as boutique brands like A24.
Netflix’s Ted Sarandos contributed to the hopeful atmosphere at CinemaCon by privately meeting with theater owners, indicating the possibility that more Netflix productions could soon receive theatrical releases, signaling a thaw in the often tense streaming-versus-theater dynamic.
While obstacles remain, the prevailing spirit among attendees reflected the resilience and determination seen in one of the year's box office hits, Project Hail Mary, embodying a “we'll get through this” mentality that could shape the industry's near future.
Box Office Highlights
The Super Mario Galaxy Movie from Universal/Illumination led the weekend box office with $35 million in its third weekend, pushing its domestic total to $355 million. Its international haul of $48 million brings the worldwide total to $747 million, with further growth expected from Japan's theatrical release timed with Golden Week, potentially adding over $100 million.
Amazon MGM’s Project Hail Mary maintained strong performance in its fifth weekend, earning $20 million domestically for a $285 million total and $573 million globally. The Phil Lord and Chris Miller-directed sci-fi film returned to IMAX screens for an additional week before the arrival of Lionsgate/Universal’s Michael next weekend.
Warner Bros./New Line’s horror film Lee Cronin’s The Mummy debuted at number three with $13 million from 3,304 theaters. Produced by Blumhouse and Atomic Monster, the film's production budget is reported at $22 million, offering a relatively low break-even point. However, mixed reception—with a C+ CinemaScore, 45% critics’ score, and 76% audience score on Rotten Tomatoes—may hinder its staying power against upcoming competition.
Spotlight on AI Filmmaking
In an industry first, reporter Emily Zemler visited the London set of Doug Liman’s $70 million thriller Bitcoin: Killing Satoshi, starring Casey Affleck, Gal Gadot, Pete Davidson, and Isla Fisher. The production took place on a stark grey stage with minimal lighting and physical sets, relying heavily on AI technology to create post-production visuals.
This innovative approach prompted strong reactions, with many expressing concern over potential job losses due to AI's increasing role in filmmaking. The debate centers on whether this represents the future of movie production or a passing trend. Our exclusive set visit offers an in-depth look at this cutting-edge process and its implications for the industry.
New Releases and Industry Updates
Jeremy Fuster’s coverage of CinemaCon highlights theater owners’ strategies for success amid the Paramount-Warner Bros. merger concerns. Meanwhile, Sharon Waxman provides detailed grades for each studio’s presentation at the event, offering insights into their future plans and offerings.
In other news, Drew Taylor reports on Disney’s significant layoffs, which have resulted in the elimination of the entire home entertainment team, signaling major shifts within the company.
At the same time, AMC Theatres CEO Adam Aron diverged from many theater owners by expressing support for David Ellison and Paramount during CinemaCon, showcasing diverse perspectives within the exhibitor community.
Director Lee Cronin discusses his new production company and how he is leveraging his previous horror successes to promote fresh voices in the genre, providing a glimpse into the creative developments behind The Mummy.
Casey Loving offers a comprehensive breakdown of the first footage from the highly anticipated Avengers: Doomsday, while Bob Odenkirk shares with Drew Taylor the reasons behind his recent streak of action film roles.
Actress Samara Weaving tells Andi Ortiz why she embraces her reputation as a “scream queen,” balancing typecasting with career satisfaction.
Concession Stand and Streaming Updates
A24 is rapidly progressing on its adaptation of Alex Garland’s Elden Ring video game, scheduled for theatrical release in 2028 and to be filmed in IMAX, promising a high-impact cinematic experience.
Disney is responding to Dune 3 occupying IMAX screens in December by preparing its own premium large format (PLF) offering, intensifying the battle for audience attention during the lucrative holiday season.
After speculation, Charles Dance is in talks to portray Harvey Dent’s father in The Batman: Part II, adding notable talent to the film’s expanding cast.
Amazon MGM is reviving Ferngully as a live-action feature directed by Marielle Heller, continuing the trend of reimagining classic animated properties.
The trailer for the comedy Focker-in-Law has generated positive buzz, promising a blend of humor and entertainment.
Zach Cregger is returning to New Line for two new projects following Sony’s release of his Resident Evil film, signaling continued collaboration and franchise development.
Streaming Highlights
Netflix’s shark thriller Thrash, featuring Phoebe Dynevor and produced by Adam McKay, has become a streaming hit with 37.7 million views during its opening weekend. The film’s unique premise involves sharks swimming inside houses during a hurricane, captivating audiences worldwide.
What I’m Watching
Season 2 of Beef captivated viewers with its sharp, poignant storytelling reminiscent of a Mike Nichols film. The series stars Oscar Isaac, Carey Mulligan, Cailee Spaeny, and Charles Melton, as creator Lee Sung Jin explores complex romantic relationships and the consequences of choosing the wrong life partner.