AceShowbiz - Travis Scott (II)'s branding prowess continues to reach new heights, as the rapper has enlisted Dennis Rodman for a surreal commercial promoting his latest Cactus Jack x Air Jordan collaboration.

The commercial, released on December 20, opens with a POV shot from a lucky "golden ticket" winner who is whisked away to a bizarre factory reminiscent of Willy Wonka's chocolate paradise. There, they encounter Rodman, who exclaims, "Welcome to the factory!" before a series of disorienting and bizarre shots occur.

Rodman's character takes the main character on a rollercoaster ride that leads them to a workshop where Scott is working. However, the rollercoaster bumps Scott's chair, causing him to mess up his work and exclaim, "Dammit Dennis, third time this week, bruh."

Scott and Rodman's collaboration marks a full circle moment, as the rapper and NBA superstar had a public feud in 2023 when Rodman accused Scott of stealing his shoe design. The two appear to have set their differences aside for this commercial, which also briefly mentions Rodman's ongoing personal issues with his daughter, Trinity.

The commercial concludes with Scott welcoming the golden ticket winner to the factory after spotting him. The elaborate production and star-studded cast add to the hype surrounding Scott's upcoming Cactus Jack x Air Jordan release.