AceShowbiz - Hoda Kotb sent her co-anchor Jenna Bush Hager a heartfelt and humorous shout-out during the 2024 Macy's Thanksgiving Day Parade. Bush Hager shared the exact moment on Instagram, capturing the special tribute that delighted fans.

"Only one person does this. Poppy, what's about to happen?" Bush Hager excitedly said to her 9-year-old daughter Poppy, as Kotb was seen on the TV screen next to co-host Savannah Guthrie. As the Chappell Roan song "Hot 2 Go" played, Kotb pumped her fists toward her chest, a playful gesture that had a deeper meaning for her and Bush Hager. "So thankful for my most hilarious and LOYAL @hodakotb who always comes through! With assist by my dearest @savannahguthrie!!! That was a (not so!) secret dance move!" Bush Hager captioned her post.

The cheerful gesture was planned by Kotb, who revealed during the November 27 episode of the "Today" show that she had been thinking a lot about what the secret signal would be. Inspired by a bit from Matt Rogers and Bowen Yang's song "RockaFellaCenta", the gesture involved Kotb shaking her fists toward herself, a move she uses whenever she sees Bush Hager. "It's sort of our call sign," Bush Hager explained on air, with Kotb adding, "Watch for it!"

This playful tradition started the previous year, when Kotb and Bush Hager came up with a secret symbol involving brushing teeth with a finger to convey their friendship during the parade. Although Bush Hager missed the live moment because her Christmas tree fell down, fans quickly took to social media to inform her, making it a memorable Thanksgiving for her.

The duo's camaraderie extends beyond the parade. Kotb announced that she would be leaving "Today" in early 2025, emotional moments shared between her and Bush Hager on air illustrating their deep bond. Bush Hager reminisced about how Kotb invited her to join the show back in 2013, a gesture that contributed to their enduring partnership.

Throughout the years, Kotb has maintained a tradition of sending secret signals to her children during the parade, from pulling on her ear a la Carol Burnett to blowing kisses. These thoughtful gestures continue to endear Kotb to her family and friends, illuminating the warmth of her personality.