Box Office: 'Argylle' Keeps 'Lisa Frankenstein' Buried on Slowest Super Bowl Weekend
Apple Studios/Focus Features/Michelle K. Short
Movie

Matthew Vaughn's star-studded spy action comedy meekly leads the chart for the second week in a row as Zelda Williams' feature-length directorial debut fails to reawaken the North American box office.

AceShowbiz - Sluggish box office continues six weeks into 2024 as Super Bowl LVIII became the main spectacle this weekend. "Argylle" effortlessly maintains its crown in North America as "Lisa Frankenstein" fails to revive the moviegoing business.

Matthew Vaughn's pricey spy action comedy added an estimated $6.5 million to its domestic gross, dropping 62.8% from last week. It has so far earned $28.8 million domestically and $31.3 million internationally for a global total of $60.1 million so far.

The movie, which boasts a star-studded cast that includes Bryce Dallas Howard, Henry Cavill, Sam Rockwell, Bryan Cranston, Dua Lipa, Ariana DeBose and Samuel L. Jackson, still has a long way to go to cover its budget, which was estimated at around $200-250 million.

"Argylle" easily defeats "Lisa Frankenstein", which debuts to a meek $3.8 million opening. The horror comedy, which marks Zelda Williams' feature-length directorial debut, only spent $13 million to produce, which might come as a relief for Focus Features.

The PG-13 love story stars Kathryn Newton as Lisa Swallows, a teenager who falls in love with a Victorian man resurrected from his grave, played by Cole Sprouse. It holds a 50% fresh rating on Rotten Tomatoes and got an average grade of "B" from audiences surveyed by CinemaScore.

The rest of the top five belong to holdovers. They are "The Beekeeper", which stays steady at No. 3 with additional $3.5 million, "The Chosen: S4 Episodes 1-3", which falls 2-4 with an estimated $3.1 million, and "Wonka", which drops another spot to No. 5 with approximately $3.1 million.

Overall, combined ticket sales clocked in at an estimated $40 million this week, marking the worst showing for Super Bowl weekend in more than three decades outside of 2021, when many theaters were sill closed because of the COVID-19 crisis.

"That's extremely quiet for any weekend of the year, including Super Bowl weekend," says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. " '[Dune: Part Two]' cannot come fast enough."

Paul Dergarabedian, the senior media analyst for Comscore, weighs in, "This year unfortunately marks a low ebb for the football-centric weekend and with only one new wide release film hitting theaters and a lack of momentum in the marketplace the industry will now have to look toward the post-game era to get back on track."

He attributes this to a number of factors, including the unique attention on this year's game which, he says, "has become the center of attention for the world of entertainment." He adds, "There was only one new movie and there's been so little momentum in this movie marketplace. It should come as no surprise that, at least in the modern era, this is the lowest grossing Super Bowl weekend that we've seen."

Top 10 of North American Box Office (Feb. 09-11, 2024):

  1. "Argylle" - $6.5 million
  2. "Lisa Frankenstein" - $3.8 million
  3. "The Beekeeper" - $3.5 million
  4. "The Chosen: S4 Episodes 1-3" - $3.1 million
  5. "Wonka" - $3.1 million
  6. "Migration" - $3 million
  7. "Anyone But You" - $2.7 million
  8. "Mean Girls (2024)" - $1.9 million
  9. "American Fiction" - $1.3 million
  10. "Poor Things" - $1.1 million

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