The 'Bodak Yellow' hitmaker is not gearing up to launch a beauty line through her company Washpoppin Inc. that's named after her two kids, Wave Set Cephus and Kulture Kiari Cephus.
- Mar 8, 2023
AceShowbiz - Cardi B and her team are setting the record straight. The "Bodak Yellow" hitmaker and her team have shut down rumors that she's gearing up to launch a beauty line that's named after her kids, Wave Set Cephus and Kulture Kiari Cephus.
Despite her company Washpoppin Inc. filing to trademark Bardi Beauty back in 2021, the Grammy-winning rap star has no immediate plans on releasing a cosmetics company in the near future. Sources close to the "WAP" rapper confirmed to TMZ that rumors claiming the femcee's set to release a beauty product line called Kulture Wave are "totally false."
Cardi was recently busy with her and husband Offset's McDonald's meal. The collaboration, called "The Cardi B and Offset Meal," is a meal for two. It includes a cheeseburger with BBQ sauce, a Coke for Cardi B and a Quarter Pounder with cheese and Hi-C Orange Lavaburst for Offset as well as large fries and an apple pie. The meal first debuted in a Super Bowl commercial before being available to the public on Valentine's Day.
Unfortunately, the meal sparked backlash with some franchisees claiming that the project doesn't align with the company's values. Multiple owners of McDonald's franchises reportedly have submitted written complaints about the company's partnership with the rappers.
Their concerns reportedly lie in worries that the married hip-hop duo and their perspective images and song lyrics do not reflect the "McDonald's family-friendly" brand. Other owners have alleged the collaboration violates the "Golden Arches Code" of brand standards.
The code purportedly states promotions should not include, "musical partnerships associated with content that includes offensive language in the lyrics." Some restaurants have reportedly refused to promote the meal entirely.
Reacting to the backlash, Cardi wrote, "Still one of the collabs that brought them the most revenues." The "I Like It" raptress went on to encourage her fans to "get a McWap lmaaoooo."
