The dance banger itself is about a 'cheating husband leaving their wife and kids at home to have their own fun, inspired by the infamous LA Sunset Strip club The Body Shop.'
- Oct 1, 2022
AceShowbiz - Sam Smith and Kim Petras' music video for "Unholy" is finally out. The visuals, which is directed by Floria Sigismond, shows the English musician and their collaborator performing at a sex club cabaret called The Body Shop.
The clip opens with an unfaithful husband sneaking out to The Body Shop after giving his wife a sweet kiss. The man then explores his guilty pleasures there. Sam stars as a singing MC in the footage, while Kim plays a sexy dancer who shows off her seductive movements along with other performers.
Towards the end of the video, the man is seen lying down upside down with the word "cheater" spray painted beneath him. His wife then shows up and joins the ensemble on stage before the curtains close.
"Mummy don't know daddy's getting hot/ At the body shop/ Doing something unholy," Sam and Kim sing together in the chorus. "He's sat back while she's dropping it/ She be popping it/ Yeah, she put it down slowly."
"Unholy" arrived on September 22. Ahead of the song's release, the Oscar winner told Entertainment Tonight, "It's amazing. It's so exciting... [and] It's just the chorus that's out there, so I can't wait for you to hear the song. It's a wild song. It's a theatre show in one song, and I'm so proud of it."
"It's time for my villain era, I think. Time to get sexy," Sam further detailed. "I've had a transitional three years in my life. I turned 30, I think I know what I want to say now, I think I know who I am a bit more, and I'm ready to have fun."
"Unholy" serves as the lead single off Sam's upcoming album, which will be a follow-up to 2020's "Love Goes". In April, the non-binary singer released the standalone ballad "Love Me More" documenting their "candid introspection" of their "relationship with themself on a journey of self-discovery and happiness."
