Beyonce Under Fire for Wearing Blood Diamond Again in New Tiffany Ad After Controversy

Fans are irked that the 'Crazy in Love' songstress still posts her promo photo for the jewelry retailer featuring her wearing the yellow diamond necklace after previously receiving backlash for it.

AceShowbiz - Beyonce Knowles apparently hasn't learned her lesson after she was engulfed in a controversy over blood diamond. The R&B diva has caught some flak again for wearing the same piece of jewelry, though it was previously reported that she was "disappointed and angry" for not being made aware of the history of the yellow diamond.

On Tuesday, November 2, the former Destiny's Child member posted on her Instagram page a new promo photo for Tiffany & Co. In the image, she wore the $30 million necklace while posing with her husband Jay-Z.

"ABOUT LOVE | @tiffanyandco," the "Beautiful Liar" hitmaker captioned the snap that also showed her flaunting her curves in a white skin-tight dress featuring a plunging neckline.

After seeing the picture, it didn't take a long time for fans to criticize her. "Here's your hero Beyonce," one person sarcastically remarked, "wearing a diamond she is fully aware is a blood diamond mined using indentured black laborers - guess it's fine for her to support black exploitation."

Another complained, "The way Beyonce keeps sharing ads from the Tiffany's About Love campaign after y'all tried to drag her for wearing an alleged blood diamond is hilarious to me. She has truly reached a level of unbothered that none of us will ever understand."

Beyonce first came under fire after modeling the 128.54-carat yellow gem in Tiffany campaign ads published in August. After catching the backlash, she was reportedly "disappointed and angry."

"Beyonce is aware of the criticism and is disappointed and angry that she wasn't made aware of questions about its history," a source told The Sun. "She thought that every final detail had been vetted, but now she realises that the diamond itself was overlooked."

Queen Bey, however, has never officially addressed the criticism nor apologized for it.

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