Watch Halsey Chronicle Brutal Star-Crossed Romance in 'Now or Never' Music Video
Music

The cinematic clip traces a brutal romance of the 22-year-old singer and her star-crossed lover who struggle to endure their 'pure love' against all odds.

AceShowbiz - Halsey released a music video for a lead single called "Now or Never" off her upcoming album, "Hopeless Fountain Kingdom", on Tuesday, April 4. The video finds the 22-year-old songstress struggling with a star-crossed romance. Debuting blue hair, Halsey is involved in a sort of Romeo and Juliet relationship with her lover. The six-minute visuals also features cryptic tarot card reading which is followed by a shootout where everybody dies except the star-crossed lovers. The clip ends with Halsey cutting her long blue hair.

"Now or Never" music video marks Halsey's directorial debut. She teamed up with Sing J Lee to direct the clip. "The video for 'Now or Never' is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart," she said of the dramatic video. "On its own the song is about two impatient young lovers, but in the context of the 'Hopeless Fountain Kingdom' universe, the stakes are much higher for these two star-crossed lovers."

Shot in Mexico City, the music video turns out to be more like a short film with drama and romance. Halsey serenades her man to love her on "Now or Never". She sings on the pre-chorus, "Never pick up, never call me/ You know we are running outta time/ Never pick up, when you own me/ Now I gotta draw a line/ Baby I've been done, enough talking/ Need to know that you're mine/ Baby we've done enough talking/ Gotta be right now, right now."

The video has received mixed reviews from fans. They are thrilled with the video and amazed with Halsey's acting skills. A fan gushed, "If Halsey would be an actress she would be amazing at it." However, some negative responses are also given regarding to the song. "Halsey is my fav, but one of the things I love the most about her, is her intelligent and interesting lyrics.. and this song does not live up to that," a fan commented below the video.

"Now or Never" is the first single off Halsey's forthcoming project. She has been involved in many hit songs like The Chainsmokers' "Closer" and "Fifty Shades Darker" soundtrack titled "Not Afraid Anymore", but this is her first own record since the release of single "Castle" in 2016, which is featured on her debut album "Badlands".

Halsey's upcoming album, "Hopeless Fountain Kingdom", is set to be released on June 2.

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