'Moana' Wins Thanksgiving Weekend Box Office With $81M Debut
Movie

Disney's animated adventure movie lands at the hot spot at domestic box office with $56.6 million three-day opening and $82.1 million five-day opening.

AceShowbiz - "Moana" has successfully debuted atop domestic box office. Disney's animated adventure movie featuring the voices of Dwayne "%cThe Rock%" Johnson and %cAuli'i Cravalho% earns $56.6 million for the three-day holiday and $82.1 million for the five-day holiday Thanksgiving weekend.

"Their stuff is so good right now and connecting with audiences," says senior box-office analyst for Exhibitor Relations Jeff Bock, referring to the studio's spring hit "Zootopia" and 2014's "Big Hero 6". He adds that "the Disney animation brand is right up there with Pixar at this point."

"Moana" attracted a 55|percent| female audience in North America, and earned a stellar 98|percent| positive rating on Rotten Tomatoes and an A grade at CinemaScore. Additionally, the domestic gross for the animated movie is the second-best five-day Thanksgiving opening of all time for the studio after "Frozen (2013)" opened with $93.6 million back in 2013.

Last week's champion "Fantastic Beasts and Where to Find Them" falls to the runner-up spot in its second weekend. The "Harry Potter" spin-off starring %cEddie Redmayne% as lead character Newt Scamander adds another $45.1 million to its domestic cume. It collects $65.6 million for the five-day holiday weekend.

Placing third is Marvel's "Doctor Strange". The superhero flick starring %cBenedict Cumberbatch% as the titular sorcerer collects $13.7 million for the three-day holiday and $19.3 million for the five-day holiday weekend, bringing its domestic total to a huge $205.8 million so far.

Aside from "Moana", another newcomer this weekend is "Allied". The WWII spy romance drama starring %cBrad Pitt% and %cMarion Cotillard% lands in the fourth place with $12.7 million for the three-day holiday and $17.7 million for the five-day holiday weekend.

"For an R-rated period piece, the fact that 'Allied' was able to earn $18 million is actually impressive, considering the vast array of more populist and younger-skewing fare available," Dergarabedian says, adding that the movie "benefited from the heightened awareness for the film created, for better or worse, by the highly publicized split of Brad Pitt and %cAngelina Jolie%."

Rounding out the top five is Denis Villeneuve's "Arrival". The %cAmy Adams% and %cJeremy Renner%-starring movie earns $11.5 million for the three-day holiday and $15.8 million for the five-day holiday in its third weekend. So far, the sci-fi mystery has grossed $62.6 million domestically.

Top Ten Movies at Box Office for November 25-27:

  1. "Moana" - $56.6 million
  2. "Fantastic Beasts and Where to Find Them" - $45.1 million
  3. "Doctor Strange" - $13.7 million
  4. "Allied" - $12.7 million
  5. "Arrival" - $11.5 million
  6. "Trolls" - $10.6 million
  7. *"Bad Santa 2" - $6.2 million
  8. *"Almost Christmas" - $5.7 million
  9. "Hacksaw Ridge" - $5.5 million
  10. "The Edge of Seventeen" - $3 million
*UPDATE (November 28, 2016): When the final figures came out on Monday, November 28, it was revealed that "Almost Christmas" dropped another slot to the eighth place, while "Bad Santa 2" landed in the seventh place as it grossed $6.2 million, above expectation of $6.1 million.

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