AceShowbiz - "Star Trek Beyond" has successfully topped this week's box office, but its latest win can not surpass its movie predecessors. The Justin Lin-directed film launches to $ 59.3 million domestically, defeating two other new wide releases.
"This opening is a solid debut for a film and a franchise, showing that 'Star Trek' still stands the test of time," says Paul Dergarabedian, senior media analyst for comScore, "There have been 13 'Star Trek' films going back to 1979, rivaling 'James Bond' in screen longevity."
The third installment of the rebooted movie franchise came in around $15 million under 2009's "Star Trek" ($75.2 million) and about $10 million below "Star Trek Into Darkness" ($70.2 million) in 2013. "We've seen diminishing returns in this brand, no question," Dergarabedian says. "But in the context of this summer, 'Star Trek Beyond' is a hit."
"The Secret Life of Pets" and *"Ghostbusters (2016)" drop one slot to the second and third place respectively. The film featuring Kevin Hart in the voice cast earns $ 29.6 million in its third weekend, bringing its domestic total to $261 million. As for the Melissa McCarthy-starrer, it drops 54.3|percent| this weekend by earning $21 million.
"Sony is pitching this as a comedy, but it didn't hold like a comedy at the box office, which all Paul Feig films have done before," says Jeff Bock, box office analyst for Exhibitor Relations. He adds, " 'Ghostbusters' is playing more like a blockbuster that wasn't a blockbuster. The international audience will decide whether this is really going to be another franchise."
This weekend's two other new films, Warner Bros.' *"Lights Out" and Fox's *"Ice Age: Collision Course", debut in the fourth and fifth place respectively. The James Wan-produced horror film has covered its $4.9 million budget by earning $21.7 million in its opening weekend.
Meanwhile, the animated comedy adventure film earns $21.4 million against its budget of $105 million. "North American audiences are pretty tired of the franchise, which showed nothing new here," Bock says, "But this has everything to do with 'The Secret Life of Pets', which has just been a bulldozer, and also 'Finding Dory'. There's been too much family animation in rapid succession."
*UPDATE (July 25, 2016): When the final figures came out on Monday, July 25, it was revealed that "Ghostbusters (2016)" dropped two slots to the fifth place with $21 million in its second weekend. Accordingly, "Lights Out" and "Ice Age: Collision Course" move up to the third and fourth place respectively.