AceShowbiz - Following the success of the "Transformers" movie series, Paramount Pictures and Hasbro once again reteam for a new project. The two are planning to build an interconnected universe which includes characters from five of Hasbro's brands: G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand) and ROM, according to The Hollywood Reporter.
Allspark Pictures, Hasbro's film label, will produce the films in the mentioned universe. Hasbro chairman, president and CEO Brian Goldner, Hasbro exec vp and chief content officer Stephen Davis and Hasbro head of film development Josh Feldman will work with Paramount to shape the new universe. Hasbro and Paramount will create a writers' room comprised of top talent for the films, just like they have already done for "Transformers".
"Paramount and Hasbro have had a longstanding relationship, and we're proud of the success we've enjoyed on the 'Transformers' and 'G.I. Joe' franchises," Paramount chairman and CEO Brad Grey said while announcing the deal. "We're excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds."
"Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this universe creates a framework for how they will become interconnected," Goldner added. "Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties."
"G.I. Joe: Rise of Cobra" and "G.I. Joe: Retaliation", released in 2009 and 2013, have grossed more than $675 million worldwide. Meanwhile, the third movie in the series, "G.I. Joe 3", is expected to arrive in the U.S. in 2016.