Kendall leads her entourage into a subway where they encounter another group and battle in a dance-off.
- Oct 29, 2015
AceShowbiz - Kendall Jenner shows off her moves in a Balmain x H&M music video directed by Johan Sandberg and Henrik Timonen. Wearing a series of outfits from the brand's latest collection, the brunette beauty is seen leading her group and hopping into a futuristic subway. They then engage in a dance battle with the other group already in the train.
"Kendall had a lot of fun," Balmain designer Olivier Rousteing said. "It was a new experience for her. We had the best time. It was new for both of us. But more importantly, the campaign has to reflect the Balmain Army and for me, she is the most important."
"She is an icon. I'm inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her ... She's just amazing and inspires an entire generation. I love that she's global, and loves music, dancing, she's the Balmain girl."
Balmain is not the only fashion house releasing this kind of video. Instead of having a traditional fashion show, Tom Ford collaborated with Lady GaGa in a short film earlier this year. She showcased his latest fashion collection while dancing to a cover version of "I Want Your Love" that she recorded with the original artist Nile Rodgers.
