'San Andreas' to Adjust Marketing Materials After Nepal Earthquake

Movie

In response to the devastating natural disaster that left many people killed and others injured in Nepal, Warner Bros. plans a PSA ad and information about relief efforts.

April 30, 2015

AceShowbiz -

Warner Brothers makes some adjustments for their campaign to promote the upcoming disaster movie "San Andreas" starring Dwayne "The Rock" Johnson. The change comes hot on heels of the horrific earthquake which killed more than 5,000 people in Nepal.

Trailers and posters will not be altered, but the promotional materials are now expected to include information about how people can take part in relief efforts and a PSA campaign to give people tips about how to prepare for natural disasters.

"We will continue to evaluate our worldwide marketing campaign to ensure that we are sensitive to those affected by this tragic event," a representative explains to Variety.

Editors' Pick

A 7.8-magnitude quake rocked Nepal on April 25 and triggered an avalanche on Mount Everest. Warner Bros. also initially considered to move "San Andreas" release date of May 29, but eventually decides against it.

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