AceShowbiz -

Small-screen beauty Ashley James is taking her celebrity status into a whole new level by posing for the latest ad of PETA. She was photographed for the anti-fur poster holding a skinned fox with the bold tagline that read, "Harvey Nichols: Here's the Rest of Your Fur Coat." The poster also bore a statement that read, "There is no kind way to rip the skin off an animal's back. Say NO to fur and fur trim."

James' poster for PETA was published in response to the famous department store Harvey Nichols' decision to stock fur again after its decade-long fur-free policy. "I was shocked to learn from PETA that Harvey Nichols has started supporting this violent industry and felt compelled to speak out," the actress said. "I hope the image hits home [the] point that all fur is the product of a bloody, violent industry and consumers [should] not ... be deceived by the store's claims of selling 'humanely and ethically' obtained furs."

Speaking of her involvement in the anti-fur cause, the "Made in Chelsea" star was quoted as saying, "I feel so privileged to be fronting a campaign for an issue I feel so passionate about. I love animals, and having educated myself about the fur industry, it breaks my heart to think people allow such cruelty to continue by buying fur products." She then added, "Have a heart, please don't support the fur industry and boycott the brands who do."