The U2 frontman plans to fight piracy and help the industry from declining sales figures with the unnamed format that's now 18 months away from being launched.
- September 19, 2014
AceShowbiz -
Bono teams up with Apple to save the music industry. The U2 frontman reveals in an interview with Time that he and the company are creating a new music format that will help prevent piracy and declining sales figures.
The unnamed format has been described by Bono as something that's "so irresistibly exciting to music fans that it will tempt them again into buying music - whole albums as well as individual tracks."
"[It's] an audiovisual interactive format for music that can't be pirated and will bring back album artwork in the most powerful way, where you can play with the lyrics and get behind the songs when you're sitting on the subway with your iPad or on these big flat screens. You can see photography like you've never seen it before," he explains further.
Bono tells Time that the format is now "18 months" away from a public launch. U2's new record titled "Songs of Experience", a companion to their newly-released album "Songs of Innocence", will be the first project to arrive under the format.
