The 'world's first 24-hour music video' finds the singer and his friends dancing to the song in various places from sunrise to midnight.
- Nov 22, 2013
AceShowbiz - Pharrell Williams dropped the "world's first 24-hour music video" for his new single, "Happy". The original song is only around four minutes long. It means that viewers who want to spend their 24 hours to enjoy the whole video will have to listen to the same song over and over again for hundreds of times.
The video features Pharrell and his friends having fun for 24 hours straight, from sunrise to midnight. It opens with Pharrell dancing and singing as he walks through parking lots and convenience stores at night in a green sweater and a black hat.
The clip continues with some people dancing to the song, which is played as the backsound. Some famous faces also make appearances in the lengthy visuals. They are Magic Johnson, Chad Hugo, Jamie Foxx, Steve Carell, Jimmy Kimmel and the members of Odd Future Wolf Gang Kill Them All.
On YouTube, the video arrived in six part with each of them running for four hours. Those who want to watch it non-stop can head here.
"Happy" was released earlier this year as the soundtrack to animated movie "Despicable Me 2". The music video is the second innovative clip that's released this week. Previously, Bob Dylan's "Like a Rolling Stone" video allows fans to flip through TV channels in where some TV personalities lip-sync to the classic song.
Pharrell Williams' "Happy" music video (01-04)
Pharrell Williams' "Happy" music video (05-08)
Pharrell Williams' "Happy" music video (09-12)
Pharrell Williams' "Happy" music video (13-16)
