'Ice Age: Continental Drift' Claims Victory on Box Office

Opening atop the chart, 'Ice Age 4' shows a strong performance despite being released between 'The Amazing Spider-Man' and 'The Dark Knight Rises'.
"Ice Age: Continental Drift" scores a successful opening on North America. The fourth installment of 20th Century Fox's prehistoric comedy franchise debuts atop box office, taking over the champion title from last week's winner "The Amazing Spider-Man".

Fox is pleased with the result of "Ice Age 4", which bags $46.6 million on its first weekend. "This is the third sequel in a very successful franchise, and we couldn't be happier," the studio's president of distribution Chris Aronson gushes.

"We had a bigger opening weekend than we had with the last one, and it's going to be phenomenally successful," he continues. "We're on pace to gross probably close to $800 million worldwide, and to do that with the fourth movie in an animated series in remarkable."

"Ice Age 4" receives an "A-" CinemaScore and attracts both family and non-family audience. Despite the fact that it opened a week after "The Amazing Spider-Man" and before "The Dark Knight Rises", Aronson believes that the PG-rated film will hold strong on box office.

Stressing that 2009's "Ice Age: The Meltdown" showed a good performance despite opened between "Transformers: Revenge of the Fallen" and "Harry Potter and the Half-Blood Prince", Aronson says, "We know full well where we are dated and feel very good about that spot."

"Spider-Man", meanwhile, drops 44% from last week for an $34.6 million. After two weeks of playing nationwide, the Andrew Garfield and Emma Stone-starring superhero film crosses its $200 million mark domestically.

Securing the third and fourth places respectively are "Ted" and "Brave". The raunchy comedy takes in $22.4 million for a total domestic cume of $158.9 million, while the Scottish animated film grabs $11.1 million for a total cume of $195.5 million.

*Rounding up the top five is Channing Tatum's "Magic Mike". The males stripper dramedy adds million for a total domestic cume of $91.8 million after three weeks of playing in cinemas across the states.

Top Ten Movies at Box Office for July 13 - 15:
  1. "Ice Age: Continental Drift" - $46.6 million
  2. "The Amazing Spider-Man" - $34.6 million
  3. "Ted" - $22.4 million
  4. "Brave" - $11.1 million
  5. *"Savages" - $9.3 million
  6. *"Magic Mike" - $9 million
  7. "Madea's Witness Protection" - $5.5 million
  8. "Katy Perry: Part of Me" - $3.8 million
  9. "Moonrise Kingdom" - $3.7 million
  10. "Madagascar 3: Europe's Most Wanted" - $3.6 million

*UPDATE (July 17, 2012 01:14 GMT): When the final figures came out on Monday, July 16, "Magic Mike" dropped another slot to the sixth. Hence, it swapped place with "Savages", which now secured the fifth position on the chart.

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