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Betty is ecstatic that she wins BLOB Awards but the victory is not so sweet after she makes a wrong move. In the next "Ugly Betty", Betty receives an award for her blog, which causes tension between her and Daniel. When she vents online, her fans in blogosphere escalate the feud, and the press hounds Daniel.

The episode which is titled "Chica and the Man", is packed with guest stars. Vanessa Williams' brother Chris Williams is playing a drag queen version of Wilhelmina named Wilheldiva Hater. Wilhelmina is furious that she has an impersonator but she quickly turns things over. Real-life drag queen RuPaul plays Rudolph, the emcee of the cabaret.

Meanwhile, Kristen Johnston is back as Helen when Amanda rehires her. However, Willie orders Amanda to fire her - which Amanda just can't bring herself to do. And Marc runs his own photo shoot with a famous director (played by Carlos Leon) and actress.