Episode PremiereMarch 14, 2012
Show Period2003 - now
Production Company10 by 10, Pottle Prod., Ty Ty Baby Prod.
The women have to create an ad campaign, which includes casting, wardrobe, providing props and hair and make-up. During the challenge, the models are mentored by Kelly Cutrone, who intimidates some of the women. At the photo shoot for the campaign, some of the models cannot handle the critique and start to break down. One model in particular clashes with Kelly and walks off the judging panel. Kelly Cutrone and Nigel Barker join guest judge Cat Deeley and Tyra Banks on the judges' panel for elimination.