In the TV commercial, the comedian can be seen invading the worlds of hit Netflix series, including 'Stranger Things', 'Squid Game' and 'Bridgerton', while promoting GM's electric vehicles.
- Feb 13, 2023
AceShowbiz - Will Ferrell is traveling around in General Motors and Netflix's joint Super Bowl commercial. In the TV commercial, the "Spirited" actor can be seen invading the worlds of hit Netflix series, including "Stranger Things", "Squid Game" and "Bridgerton", while promoting GM's electric vehicles.
"General Motors is going electric and Netflix is joining in by including more EVs in their movies and shows. It's the least they can do," Ferrell is heard saying. The actor is later seen inside his EV while being surrounded by zombies from the streamer's "Army of the Dead".
He also claims to be Dusty while dressing as Gaten Matarazzo's character Dustin in a "Stranger Things" spoof. There are also references to "Queer Eye" with Antoni Porowski making a cameo.
The comedian soon finds himself in the universe of "Bridgerton" and comes to the conclusion that EVs don't make sense in all the universes created by the streamer. At the end of the commercial, Ferrell makes friends with a zombie, who sits in the passenger seat next to him as they drive into the sunset.
General Motors vows to develop 30 new electric vehicle models by 2025 in response to the worsening global climate. "The more we see electric vehicles show up in this type of binge-worthy content, the faster everyone gets used to them," said Deborah Wahl, General Motors' chief marketing officer.
Last year, Netflix agreed to an integration deal brokered by UTA in which the company would have to place at least one electric vehicle in every series or movie that it directly produced. The two companies stated that GM is not paying Netflix to push its vehicles in the streamer's offerings. It's also said that GM didn't make any financial commitment toward commercials on Netflix's ad-funded tier.
