The 'Out of the Woods' singer will sing at the Super Bowl weekend show as part of her exclusive multi-year deal with a giant telecommunication company.
- Oct 4, 2016
AceShowbiz - Taylor Swift is set to perform at a pre-Super Bowl show in Houston. She will take the stage at the 12th annual DIRECTV Super Saturday Night in Houston on February 4, the night before the 51st Super Bowl. It will mark her first performance at the event.
The gig is part of Taylor's multi-year deal with AT&T. The 26-year-old country/pop star is tapped to provide exclusive performances and other "content" through the arrangement. Other details including how long the partnership will last are still unknown.
Thanks @ATT, this is gonna be fun pic.twitter.com/dS0qPTIutF
— Taylor Swift (@taylorswift13) October 4, 2016
"We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways," said John Stankey, CEO, AT&T Entertainment Group. "And we've thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We're excited to get event tickets into the hands of Taylor's fans and exclusive content from the event to our customers and celebrate the combination of one of the world's biggest artists with one of the world's biggest sporting events."
The upcoming Super Bowl will be headlined by Lady GaGa. She will entertain sports enthusiasts during the halftime show at NRG Stadium in Houston, Texas on Sunday night, February 5.
