To introduce its new band of heroes, the studio will screen an exclusive footage in 150 IMAX 3D theaters.
A full 17-minute of "Guardians of the Galaxy" will be screened early in IMAX 3D theaters across North America on July 7 at 7 P.M. Marvel has announced in a press release that they are giving away free tickets in 150 locations and free special posters.
"IMAX and Marvel fans are some of the most die-hard in the world and we're excited to offer them this exclusive extended first-look at one of the summer's hottest upcoming movies in IMAX 3D," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "James Gunn's visionary film in IMAX 3D is going to give our audiences an immersive experience they won't find anywhere else, and we're thrilled to get the ball rolling and reward fans early at this unique event."
Gunn commented on the exclusive footage, saying, "We've re-mastered some of our epic sequences into the IMAX 3D format, taking the scope and scale to new heights while creating a truly immersive, cinematic experience that will take you further into the Marvel Universe than ever before."
Fans can get the free tickets through this link. "Guardians of the Galaxy" will officially hit U.S. theaters on August 1.