June 05, 2014 00:19:36 GMT
Some of his fans are not happy with the fact that the sacred headdress is used as a fashion accessory in his U.K. Elle magazine cover.
Pharrell Williams is sorry for trading his trademark hat with a Native American headdress. The "Happy" singer issued an apology on Wednesday, June 4 after fans protested his U.K. Elle cover.
"I respect and honor every kind of race, background and culture," a representative of the Grammy winner said in a statement. "I am genuinely sorry."
The large feathered headpiece had spawned the hashtag "#nothappy" on Twitter. "Pharell...why?! #NotHappy with @ELLEmagazine for the appropriation of this headdress," one fan wrote. Responding to Elle's writing that Williams had "never looked so good", another Twitter user wrote, "You mean ELLE and Pharrell (have) never looked so blatantly ignorant."
Gwen Stefani had previously experienced the same thing when she dressed up as a Native American Squaw in No Doubt's "Looking Hot" video. The group later apologized to the Native American community and took down the video. "As a multi-racial band our foundation is built upon both diversity and consideration for other cultures," they said in a statement.