'12 Years a Slave' Posters Ft. Brad Pitt and Michael Fassbender Cause Controversy


'12 Years a Slave' Posters Ft. Brad Pitt and Michael Fassbender Cause Controversy


Summit Entertainment says that the controversial posters released in Italy are not authorized by 'any of the producers or licensors of the film.'

Controversy arises regarding "12 Years a Slave" posters released for its marketing campaign in Italy. While Chiwetel Ejiofor who plays the lead role is featured prominently in the American poster, Brad Pitt and Michael Fassbender who have smaller roles take up the most space in the Italian poster with Ejiofor's picture being shoved to the corner.

The issue came to attention after a picture of the poster was uploaded on the internet by a Tumblr user. "REALLY? I don't remember Brad Pitt being the protagonist of the film or having such a pivotal role in the story to stay in the middle of the poster...I sure don't know anything about marketing strategy to appeal audiences but isn't this going too far?" the user wrote.

Summit Entertainment quickly issues a statement to clear up the controversy. The studio insists the posters in question were released without their consent and announces that they are in the process of yanking off the unauthorized materials which were already in circulation.

"The '12 Years a Slave' theatrical posters featuring Brad Pitt and Michael Fassbender that were recently released in Italy were unauthorized and were not approved by any of the producers or licensors of the film," the studio explains. "Summit Entertainment, acting as exclusive sales agent for the licensors, is investigating and taking immediate action to stop the distribution of any unauthorized posters and to have those posters currently in the marketplace recalled."

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Kylie Jenner Reportedly Pregnant With Travis Scott's Baby
  2. Get a Look at Hulk's Glamorous Sakaar Bed in 'Thor: Ragnarok'
  3. T.I.'s Alleged Side Chick Bernice Burgos Reportedly Wants to Have Baby With Him
  4. Kim Kardashian Is Jealous of Kourtney's Banging Bikini Body
  5. Iggy Azalea Responds to Odell Beckham Jr. Dating Rumors: I Don't Even Know Him
  6. 'Logan' Producer Hints at X-23 Solo Movie
  7. See Ben Affleck Hilariously Imitating Christian Bale's Batman for Red Nose Day
  8. Sophia Bush Exits 'Chicago P.D.' After Four Seasons
  9. Heidi Klum Gets Completely Naked in New Photography Book
  10. Scott Disick Caught Cozying Up to Another Woman After Spotted With Bella Thorne and Chloe Bartolli

CELEBS PHOTO