The New York-based rapper turns to his 2012 mixtape and Eif Rivera to come up with a new music video.
"Street King Immortal" artist 50 Cent goes back to his 2012 DJ Drama-hosted mixtape, "The Lost Tape", for material for his brand new music video. The three-minute visuals for "Can't Help Myself (I'm Hood)" produced by Slimm Gemm is directed by the rapper's frequent collaborator Eif Rivera, who also helmed his "Financial Freedom" music video back in February.
The 38-year-old rap star declares, "It's a dog eat dog world," as he counts cash with the help of two groupies while in the projects. He then drops drug and alcohol references in the verses, offering an alternative to "don't drink and drive", with "just drink, don't drive" and about having "a morphine dream" and "heroine ambitions."
After being repeatedly pushed back from its originally intended debut back in 2011, 50 Cent's fifth studio album was once again delayed from its initial February 26 due date earlier this year. Although he has released several singles from the said album, like "My Life" with Adam Levine and Eminem and "First Date" with Too Short, it's still awaiting its new release date.
Perhaps adding to the delay are Fif's legal woes. A couple of months ago, his U.K. promo for his line of SMS headphones got canceled after he was charged with assaulting his ex-girlfriend and thrashing her home in Toluca Lake, Los Angeles. He also lost an MLB.com All-Star Bash gig over the allegations of violence.
50 Cent's "Can't Help Myself (I'm Hood)" music video