The Montreal-based group plays in the back of a moving truck wearing giant papier-mache bobbleheads.
Grammy Award-winning indie rock band Arcade Fire drops another music video for their new track "Reflektor" after the Google Creative Labs interactive version. The Anton Corbijn-directed black-and-white visuals is the second of two music videos made for the lead single off their similarly-titled album which both came out on Monday, September 9.
Putting on giant papier-mache bobbleheads from their "Sprawl II (Mountains Beyond Mountains" video, band leader Win Butler takes his five band mates on a night in the woods, getting on the back of a truck where they play as Butler drives with wife Regine Chassagne accompanying him in the passenger's seat singing French lyrics that translate to "Between the night, night and dawn/ Between the kingdom of the living and the dead."
A man made up of broken glass pieces appears to follow the band on their trail as they pick up a coffin decorated with CDs. Then the group turns up in a field where they find the mirrored man, reflecting flashlights against him. As morning comes, they lift a disco ball across the field, before crawling on their arms and legs towards the shore where they end up staring at their reflection.
After they dance upon opening the doll-filled, CD-decorated coffin, the group returns to their original location, with the video ending with the husband-and-wife tandem of Butler and Chassagne coming down from the truck and into the warehouse from where they came, with Butler's face replaced with that of an unknown doll. The clip aptly ends with a roll-up door coming down with the "Reflektor" logo spray-painted on it.
Arcade Fire's "Reflektor" music video