The pharmaceutical company decides to 'suspend' their relationship with the TV chef to give her 'time to focus her attention where it is needed.'
Despite her tearful appearance on "Today" show, Paula Deen continues to lose her endorsement deal. The 66-year-old celebrity chef has been dropped as a spokesperson by diabetes drug maker Novo Nordisk, adding to the growing list of companies that cut ties with her following her admission to using racial slur in the past.
"Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed," Novo says in a statement. "Novo Nordisk would like to acknowledge Paula's involvement in our Diabetes in a New Light campaign, where she has helped make many people aware of type 2 diabetes and the lifestyle changes needed to control this serious disease."
Deen signed a deal with the pharmaceutical company in 2012 to help them promote their diabetes drug, Victoza. She announced she had type 2 diabetes in January that year, but she gained criticisms as she continued cooking fatty food.
The other firms that have ended their partnership with the queen of Southern cooking include Food Network where she had some shows. Giant retailers like Target, Home Depot and Walmart also distance themselves from the "Paula's Best Dishes" star.