MTV's Hottest MC turns a funeral march into a funeral party featuring comedian Mike Epps standing out in blue.
Hip-hop recording artist Kendrick Lamar unveils the music video for his track "Bitch, Don't Kill My Vibe" off album "good kid, m.A.A.d city". The Compton rapper's new clip comes a couple of months after the deeply-themed, Drake-assisted "Poetic Justice" video he released back in February.
The visuals open with Lamar in church attending a funeral where everyone dresses in white. As MTV's Hottest MC for 2013 starts firing his rhymes, the video alternately shows him in cinematic wide screen shots rapping out in an open field.
However, the mood of the clip shifts from lonely and contemplative into a celebratory, party mode when Lamar steps out of the memorial service and hops into a limo with some companions who start popping bottles on the way to the burial grounds. Then, as he steps out of the vehicle, the funeral march suddenly turns into a funeral party, with Lamar even posing in front of the casket with a differently-dressed Mike Epps who is portraying the role of the church pastor.
Lamar also receives a baptism of sorts in a pool of liquor past mid-way through the five-minute clip, with Epps even getting a fill while holding a bottle. Fellow rappers Juicy J and Schoolboy Q also join in on the festivities before the uncanny video ultimately ends with the message "Death to Molly."
Kendrick Lamar's "Bitch, Don't Kill My Vibe" music video