Jessie J recently filmed a music video for her new single "Price Tag" which features B.o.B. It was directed by Emil Nava and will have the Atlanta rapper making a cameo. A sneak peek is brought in a form of behind-the-scene footage, featuring the U.K. singer in a "bigger than life" world with giant teddy bear, huge chair and money tree.
A rising star, Jessie recently won early at the upcoming BRIT Awards. She got Critics' Choice Award, beating fellow new artists James Blake and The Vaccines. She is currently preparing her debut album "Who You Are" which will come out in the U.S. on April 12.
The song in which B.o.B lends his vocal is the second single from the album. He met Jessie for the first time in New York, praising her as "one of the most interesting people" he's ever worked with. "What I see in her .. is that she really has a good idea on what she wants to do," he said.
He further said that Jessie doesn't just hit the notes when she's singing. "It's something more, something deeper and you just feel it in her voice," he stated. "I see Jessie becoming a powerhouse, definitely, because it's impossible to have that much creativity in one person and for them not to do amazing thing."
Beside occupied with her own record, Jessie J also helps Britney Spears with her forthcoming studio album which is also coming out later this year. Of what she wrote for the "Womanizer" hitmaker, Jessie said it's a "very diva-ish" track.
She explains further, "You know how rappers get away with so much? They can say so much about how cocky they are, and no one will bat an eyelid. If a singer does it, it's like, 'She's got an ego,' but I think Britney deserves to say, 'I can do it really well and I can do it as good as anyone else'."