Justin Bieber just bought himself Funny or Die and renamed it Bieber or Die. "Anything that's not Bieber, dies," the 16-year-old said. The website additionally announced, "Justin Bieber has decided to buy Funny or Die and do with it whatever his tiny little heart desires." The website is then loaded with a string of videos of him which range in duration.
The teen heartthrob did not actually buy the site but went along with the writers of the website who want to celebrate April Fool's Day. Lauren Palmigiano, one of the site's writer/producers, told MTV the story behind the purchase while still sticking to the script. "Justin just wanted to run the world," Lauren said. "He came to us and wanted to buy a Web site, and we realized that comedy can only get us so far. And videos with Justin Bieber will take us to the level we're trying to get to."
Asked how it feels to work with Justin, Lauren said, "He's a really fun, cool guy who's fun to work with - and just a talented kid. He's very busy. At the core of it all, he's just a regular kid who's living his dream. We hoped for him to be cool, and he's been cool, since he's our new boss. He took over Will Ferrell's office upstairs. His posse's hanging out. Everyone on staff is required to wear high tops at this point. He's running it, and we couldn't be happier."
In one of the clips called "Bieber Takes Over", Justin said, "I talk loudly in libraries and I swim directly after I eat. I don't care. I once ran into a club. They said, 'Sir, you're not old enough.' So bought the club and I made it a Chuck E. Cheese. Now whose old enough, bitch? So remember, this is Bieber's world. You're just living in it. Bieber or die."
There are other videos titled "Justin Bieber Screensaver," "Bieber After the Dentist," "OMG Bieber vs. Chuck Norris vs. Bear," "Bieber Bucket," "Bieber Takes a Tumble," "OMG Bieber vs. OMG Cat" and "Dramatic Bieber."