Michael Jackson's "This Is It" lands on MTV's hand. The documentary about the King of Pop's last rehearsals before he passed away in June will be aired on the music channel in 2011.
The deal with Sony Pictures Releasing that distributes the film includes broadcasting rights to other domestic channels under MTV Networks such as VH1, VH1 Classic and Palladia. BET which is owned by the same company that owns MTV, Viacom, is also included in the deal which will last about six years.
"The film is a true testament to Michael's musical genius, passion and commitment to his craft," said Van Toffler, president of the MTV Networks Music Group. "Michael Jackson has always been inextricably tied to our viewers as they witnessed his evolution from a talented performer to a global icon who redefined music. Now, with this film, we can help give his fans a chance to see his final performance."
Before it was released in theaters worldwide on October 28, "This Is It" gathered around 2.2 million dollars in the U.S. and Canada during its first late-night screening. It went on conquering the box office in the first week and has collected 222.6 million dollars worldwide so far.