Already getting a late fall premiere, "Ugly Betty" is pushed even farther in the season. Instead of getting the imminent October 9 date, the first episode of the fourth season will arrive on TV screen a week later, October 16. The old date will be used as a re-run slot for ABC's new series in order to get more sampling.
In a press release, the Alphabet said that the show will get a two-hour premiere on the new date with Betty debuting her new look. In addition to the announcement, the network has also released a promotional picture which shows Betty center-stage and the main cast surrounded by butterflies. Betty has a more stylish outfit although she still keeps her red-rimmed glasses and the braces.
In the first hour of the show, Betty finds that everything is changing as she begins her new job as associate features editor, especially since her boss is her ex-boyfriend, Matt Hartley, who is still unhappy about their breakup.
In the second part, Betty gets to run her own Mode photo shoot at the United Nations to promote their anti-malaria initiative, "Nothing but Nets," but her big opportunity becomes a baptism by fire when Daniel's neediness takes its toll, and Matt openly demoralizes her.
Kristen Johnston, Lynn Redgrave, Judy Gold, Smith Cho and Yaya DaCosta guest star.