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Olsen Twins to Launch Shoe Collection

September 25, 2008 08:32:17 GMT

Teaming up with iconic U.S. shoe brand Steve Madden to design a line of shoes, the twins will have the range, called Elizabeth and James footwear, hitting the stores in mid-2009.


Ashley Olsen, Mary-Kate Olsen
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Photo credit: Janet Mayer/PR Photos

Ashley Olsen and Mary-Kate Olsen are expanding their fashion empire with a new collection of shoe. The twins have reached an exclusive shoe license agreement with Steven Madden, Ltd. to launch their own range of footwear, which will be named after their fashion label, Elizabeth and James.

Speaking about the partnership with the iconic U.S. shoe brand, Ashley explained in a statement, "Mary-Kate and I found Steve Madden to truly understand our design philosophy and how we want this brand to grow over the coming years. They have the resources and talent to help execute our vision for the Elizabeth and James brand." Mary-Kate, meanwhile, added "We are excited to partner with Steve Madden to create the new Elizabeth and James footwear line. With their proven experience in all aspects of design, production and distribution, we intend to take the contemporary shoe market to a new level."

The Elizabeth and James branded-shoes will be developed by the Olsens' Dualstar Entertainment Group with the siblings serving as creative directors for the line. The brand, which reportedly will feature contemporary footwear for "the sophisticated and chic woman," will be available in stores by mid-2009, Steve Madden, Ltd. announced Wednesday, September 24.

© AceShowbiz.com




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