September 04, 2008 08:49:38 GMT
In the PSA, both Selena and Kermit are urging people to protect the environment otherwise "half the world's amphibians will become extinct."
Disney starlet Selena Gomez is lending her celebrity status to star in a public service announcement (PSA) which is aimed to call attention to the plight of the world's amphibians. In the PSA which also stars Kermit the Frog, the actress-singer said "Unless we protect the environment, half the world's amphibians will become extinct. What happens to frogs today, can affect people in the future."
The PSA is the fruition of a partnership between Disney, Amphibian Ark, Conservation International (CI) and the Association of Zoos and Aquariums (AZA). It will begin airing on Disney Channel this week.
Speaking on the partnership, AZA President and CEO Jim Maddy, commented "We are honored to have the help of Kermit and Selena to spread the message of amphibian conservation" adding that "Amphibian Ark, Conservation International and zoos and aquariums around the world are working hard to save amphibians."
Further information on how to get involved in the cause can be seen at Year of the Frog and video of the PSA can be watched after this news.