November 10, 2007 04:28:58 GMT
Paris Hilton is going to launch a new watch line through Parlux International, the same company that manufactures and distributes her fragrance.
Paris Hilton is everything, from hotel heiress, socialite, reality TV star, actress, singer, model, fashion designer to merely trend-setter. From celebrity into business, she's never one to shy away from putting her name on any product possible. And now the star is lending her name to launch a new watch line through Parlux International, the company that also manufactures and distributes her fragrance.
The company has decided to extend the 'Paris Hilton' range because her brand has proven to be so successful in the market, while at the same time praised the star herself to have "established herself as an American cultural icon with a remarkable international following."
In other Paris news, the Hilton heiress has on Friday November 9th publicly said she has renewed her contract to represent a South Korean sportswear giant and hopes to extend her own fashion business there.
Paris, who claimed the Korean market is great for her, arrived in Seoul on Wednesday November 7th from Tokyo, where she had been a judge in a beauty contest. She was invited by Fila Korea, the sportswear maker she has represented since March.
No further details on when Paris Hilton watch range will debut on the market nor does the price list is made available.