This year's "Shark Week" kicked off with the highest-rated premiere episode for the programming event.
Going into the surface Sunday night (July 29), Discovery Channel's "Shark Week" really got off on the right fin in its twentieth anniversary with the airing of "Ocean of Fear: The Worst Shark Attack Ever."
Telling about the true story of survival experienced by the crew of the sinking U.S.S. Indianapolis, the program amazingly attracted 3.9 million total viewers from 9-11 PM to become the highest-rated premiere episode on record for the event, beating out 2003's "Anatomy of a Shark Bite" (3.2 million).
Runs through Saturday, August 4, this year's "Shark Week" features over 30 hours of shark-themed programming, including two-hour special "Perfect Predators", "Shark Tribe", "Sharks: A Family Affair", and most interestingly, "Sharkman" in which shark expert Michael Rutzen tries to hypnotize, in open water, a great white shark.
Meanwhile, in its support to this shark festival, Discovery has delightfully provided fun features on the program's official site worth to take a look at. There visitors can entertain themselves with Shark Runner game while others can get the latest shark news and cool Shark Week features through Shark Week widget. Also not to be missed is Shark Video Mixer where you can make your own shark video by mixing and matching Discovery Channel footage.